Wednesday Speakers

Maayan Gonnen Cohen, Chief Executive Officer and Board Member, Hello Heart

Entrepreneurial Showcase Presenter

Maayan is the founder of "Hello Heart" - a mobile solution that empowers people to control their health, helping them to manage and understand their medical info. She is an experienced manager and a consumer behavior specialist. In her last position. she was a manager in a leading management consulting firm. She specialized in strategy and business development, managing projects for companies like Hyundai and American Express. Maayan holds a B.S.c in Biotech and an MBA from Tel Aviv University. Maayan was chosen by Forbes Magazine as one of the top 10 female founders out of Israel in 2014.



Gail Croall, MD, Chief Medical Officer, HealthSpot

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Dr. Gail Borgatti Croall is a seasoned health care executive with over 12 years of experience with population health management, analytics, quality improvement and care management operations and practiced for 17 years as part of an integrated delivery system supporting a value outcomes based clinical model. She most recently served as Senior Vice President and Chief Medical Officer for Anthem commercial Clinical programs including all Utilization Management, Case and Disease Management, Behavioral Health and Integrated Health national account and exchange models, oversight of clinical strategy as well as responsibility for Resolution Health Inc. (RHI). RHI provides clinical rule evaluation, design and production of evidence-based quality care opportunities for members and physicians across Anthem programs as well as for external clients. Dr. Croall was previously with CareSource, the nation’s fourth largest Medicaid managed care plan and was Chief Medical Officer for OptumHealth for United Health Care, where she led overall clinical strategy and innovation for OptumHealth Care solutions, including: population-based initiatives and reporting methodologies; identification of quality and affordability opportunities through their eSync clinical rule platform; major and clinical program design; and clinical content oversight and strategy and operations. She has been involved with several national organizations, including board member for the Care Continuum Alliance, ( now Population Health Alliance) and advisory board member for Women Business Leaders in Health Care and serves on the board of the Ohio Visiting Nurse Association.

Jennifer Golbeck, PhDDirector, Human-Computer Interaction Lab, University of Maryland, College Park

The Curly Fry Conundrum: Why Social Media "Likes" Say More Than You Think


Jennifer Golbeck began studying social media from the moment it emerged on the web a decade ago, and is one of the world’s foremost experts in the field. Her research has influenced industry, government and the military. She is a pioneer in the field of social data analytics, discovering people’s hidden attributes from their online behavior, and a leader in creating human-friendly security and privacy systems. In addition to her work as a professor at the University of Maryland, she writes for top online news organizations, including Slate and The Atlantic, and appears frequently on NPR and commercial talk radio.



Martha Lawrence, Chief Executive Officer, AccendoWave 

Entrepreneurial Showcase Presenter

Martha Lawrence is an operationally-oriented Health Care Executive with more than 25 years of experience in leadership, management, sales, marketing, and managed care with leading national and international organized health systems including Hospital Corporation of America (HCA).  Currently, Ms. Lawrence serves as CEO & Co-Founder of AccendoWave, an emerging health care technology company that provides pain detection, monitoring, and reporting devices for the reduction of human suffering.  Previously, Ms. Lawrence served as President of Sequoia Healthcare Advisors, an advisory firm providing strategic leadership, innovation and investment advisory, business development, and technology guidance.

At HCA, Ms. Lawrence served as Vice President and was responsible for the strategic direction and managed care function of HCA’s 108 surgery centers representing $550M of Managed Care net revenue.  During her 17 years with HCA, she held multi-facility positions both at the market and division level.  Earlier Ms. Lawrence served in national account sales with Sandoz Corporation (now Novartis) and in sales and marketing roles with National Medical Enterprises (now Tenet Healthcare).

Martha Lawrence has a Master’s of Business Administration from the University of Southern California and a Bachelor’s of Science in Kinesiology from the University of California, Los Angeles.

Ms. Lawrence is also a current board member for The American Association of PPO’s (AAPPO) - Western Region, a PPO industry trade group.  Additionally, she serves as an advisory board member for ScriptGuard, a privately held company focused on medication errors and prescription fraud.

Diana McKenzie, Senior Vice President and Chief Information Officer, Amgen

What Keeps a Chief Information Officer Up at Night?

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As senior vice president and chief information officer, Diana L. McKenzie is responsible for leading Amgen’s Global Information Systems organization. McKenzie joined Amgen in 2004 as executive director, Information Systems. Previously, she spent 17 years at Eli Lilly in roles of increasing responsibility within Information Systems supporting R&D, Commercial Product Development and IT Architecture, Strategy, and Planning. She has served as a founding board member for Clinical Research Information Exchange (CRIX) International and chaired the Pharmaceutical Research and Manufacturers of America (PhRMA) trade association’s Information Management Leadership Committee.

McKenzie received her Bachelor of Science degree in Computer Information Systems from Purdue University’s School of Computer Technology in 1986 and was recognized by the university as a Distinguished Alumni in the spring of 2004.

Winjie Tang Miao, SVP & System Integration Officer, Texas Health Resources 

Getting the Physicians - and everyone else! - on the Same (Electronic) Page

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Winjie Tang Miao is the senior vice president and system integration officer of Texas Health Resources, the major health care system in North Texas operating 24 different hospitals in these communities. Through Texas Health’s System Integration and Innovation Office, she leads efforts to design and deploy major strategic, clinical and operational transformation initiatives across the system.

Lynn Shapiro Snyder, Founder and President, WBL, and Senior Member, EpsteinBeckerGreen, PC

Welcome to the WBL Summit!

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Lynn Shapiro Snyder is a Board Member and Senior Member of EpsteinBeckerGreen in Washington, D.C., a law firm with one of the largest health care and life sciences practices in the country.  There, she advises all types of health care companies and companies such as private equity firms that work with health care.  She is well- known for her expertise in Medicare, Medicaid and managed care issues whether it is in connection with the launch of a new product or defending a company under a fraud investigation. She has been at EpsteinBeckerGreen for over 35 years. Additionally, Lynn is the founder of WBL, a non-profit that connects and convenes senior executive women from all across the health care industry.  WBL’s focus is on helping these women expand their leadership, such as by serving on a board of directors, and the organization has helped to propel hundreds of women to board directorships.  Named a “Director to Watch,” Lynn is a leader in the governance arena and is the author of Answering the Call: Understanding the Duties, Risks & Rewards of Corporate Governance – a book to educate busy executives about board service.  Her current board memberships include Trustmark Companies (a $1B company where she serves on the Audit and Compensation Committees), EpsteinBeckerGreen (Vice Chair, Finance Committee), the Harvard School of Public Health Executive Council, Meals to Heal (a startup nutritional company specializing in the oncology space), the AMCP (Academy of Managed Care Pharmacy) Foundation, the Maryland/Israel Development Center, and WBL.

Lynn O'Connor Vos, Chief Executive Officer, Grey Healthcare Group, Inc.

Entrepreneurial Showcase Moderator

A recognized industry leader, Lynn O’Connor Vos is the first woman to develop and run a global health communications enterprise. She has over 25 years of experience in creating, building and acquiring companies, expanding their footprint and establishing technology leadership. She is known for combining trailblazing innovation with operational expertise to ensure transformational ideas also become solidly performing business opportunities. She is a champion of current industry efforts to use digital capabilities to transform health care marketing to impact outcomes. Her innovations include development of text4baby, the country’s top mobile health program. She is the Healthcare Business Woman Association’s 2005 Woman of the Year and serves on the boards of the Jed Foundation and nTelos Wireless.


Thursday Speakers

Amii Barnard-Bahn, Chief Administrative Officer, California Dental Association

Privacy, Ethics & the Need to Know

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Amii Barnard-Bahn is a Compliance & Ethics executive with experience in building governance programs across diverse industries.  Amii most recently served as Chief Compliance & Ethics Officer for McKesson U.S. Pharmaceutical, headquartered in San Francisco.  McKesson Corporation, ranked 14th on the Fortune 500, is a healthcare services and information technology company dedicated to helping its customers deliver high-quality healthcare by reducing costs, streamlining processes, and improving the quality and safety of patient care. 

Amii has over 15 years of combined legal, ethics/compliance and human resources management expertise. Through close partnership with business management, operations, and key support functions, she designs and implements values-based ethics and compliance solutions that effectively manage business risk and drive a self-governing performance culture. 

Amii's experience includes internal investigations, human resources consulting, corporate policy development, employment and general business litigation, and Congressional lobbying and legislative analysis. She has been recognized for her integrity, dedication, and passion for results.

Amii is the Chief Administrative Officer at the California Dental Association, and formerly served as Chair of the Healthcare Industry Group of the Ethics & Compliance Officer Association. Previously, Amii founded programs at Fireman's Fund Insurance Company and Allianz Life Insurance Company of North America, two member companies of Allianz SE, a Fortune 20 global financial services group.

Amii is an honors graduate of both Georgetown University Law Center and Tufts University. Amii lives in Kensington, California with her husband Michael and their two daughters. She has provided board leadership and raised substantial contributions for the benefit of organizations dedicated to human needs and the performing arts.

Cathy K. Eddy, President, Health Plan Alliance

Data as a Strategic Asset: How is Our Data Used to Craft and Market Health Plan Products?

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Cathy K. Eddy is president of the Health Plan Alliance, an organization started by and for provider-sponsored health plans to help its 49 members be more competitive in their individual markets by sharing a broader base of knowledge, identifying performance improvement methods, collective purchasing and insights into provider relationships. Cathy developed the concept with the eight founding members, wrote the business plan, raised the initial capital and has been running the Alliance since its inception as COO, executive director and now as president.

Kimberly S. Gray, Chief Privacy Officer, Global, IMS Health

Privacy, Ethics & the Need to Know

Kimberly S. Gray is Global Chief Privacy Officer of IMS Health, the world's leading provider of market intelligence to the pharmaceutical and healthcare industries.  She is responsible for the development, oversight and promotion of IMS Health’s comprehensive privacy, data protection and data management program, which includes policy development, communications and strategic direction for the company.

An attorney who has worked in both private practice and corporate settings, Gray has co-chaired the health care law committee and has served as a delegate of the Pennsylvania Bar Association.  She has served as an adjunct professor at the Dickinson School of Law of the Pennsylvania State University and in the master's program of Shippensburg University.
Gray serves on the Future of Privacy Forum, the Ponemon Institute’s RIM Council, the Centre for Information Policy Leadership (CIPL), the Ethics Committee of the European Pharmaceutical Market Research Association (EphMRA), the Confidentiality Coalition of the Healthcare Leadership Council and the Executive Council of HITRUST.  She has served on the Board of Directors of the International Association of Privacy Professionals (IAPP) and continues to be actively involved with IAPP, especially in its educational and networking programs.  Gray holds a Juris Doctor from The Dickinson School of Law of the Pennsylvania State University.  She lectures frequently on privacy and information security issues.

Art Markman, PhD, Annabel Irion Worsham Centennial Professor, Departments of Psychology and Marketing & Director, Human Dimensions of Organizations program, University of Texas

Stories vs. Reality: Is Your Information Saying What You Want it to Say?

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Art Markman, PhD is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas and Founding Director of the Program in the Human Dimensions of Organizations. The HDO program brings the humanities and the social and behavioral sciences to people in business. Art has written over 150 scholarly works on topics including decision making, reasoning, and motivation. He brings insights from cognitive science to a broader community through his blogs at Psychology Today, Fast Company, and YouBeauty. He is also on the scientific advisory boards of the Dr. Phil Show and the Dr. Oz Show. Art has written several books including Smart Thinking, Habits of Leadership, and Smart Change. When Art isn't working or spending time with his family, he can be found playing the sax in a blues band.

Denise Prince, System Vice President, Value-Based Care, Geisinger Health System

Data as a Strategic Asset: How is Our Data Used to Craft and Market Health Plan Products?

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Denise Prince is the System Vice President, Value-Based Care, for Geisinger Health System. She previously was Managing Partner at Geisinger Ventures where she oversaw Geisinger Health System's venture and technology transfer strategies. Denise joined Geisinger in 1989 and has developed more than 10 new healthcare service businesses in both the not-for-profit and for-profit sectors. Denise has served as CEO of both Geisinger Medical Management Corporation and Geisinger Community Health Services. As Senior Vice President of Diversified Services for 12 years, Ms. Prince expanded Geisinger’s for-profit pharmacy capabilities to include retail, institutional and mail-order services. She led development of Geisinger’s home infusion pharmacy, home health and hospice businesses. Her other start-ups include community-based sleep laboratories, niche benefit management services, an outpatient surgery center, and a nurse-based program for improving healthcare provided to mentally challenged individuals. She also expanded programs in occupational medicine, vocational rehabilitation and personal emergency response services. Before joining Geisinger, Ms. Prince worked as an associate for a healthcare management consulting firm, Amherst Associates (merged into Ernst and Young), and for hospitals in the San Francisco Bay Area.

She is also a member of the board of ISS Solutions, Geisinger’s clinical engineering and IT services company and SureHealth LLC, a retail and specialty pharmacy company. Ms. Prince is a member of numerous professional associations, including Women Business Leaders of the U.S. Health Care Industry, the American College of Healthcare Executives, and the Society for Healthcare Strategy and Market Development. She earned her B.A. cum laude in Economics and French from Mount Holyoke College, where she received the Paul F. Saintonge Prize in French and was elected to Phi Beta Kappa. She earned M.B.A. and Master of Public Health degrees from the University of California, Berkeley.

Jean Rush, Recent SVP, Centene Corporation

Data as a Strategic Asset: How is Our Data Used to Craft and Market Health Plan Products?

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Jean Rush most recently served as Senior Vice President, Complex Care for Centene Corporation with P&L responsibility for $3.5B of Long Term Care and $1.2B of Medicare/Duals business across all Centene markets. She also led key corporate-wide Best Practices and Scalability initiatives to improve quality. She previously served as Senior Vice President, Health Plan Operations for Centene. In this role, she had P&L responsibility for six health plans covering a broad array of heath care services including Medicaid, Medicare, Exchanges, Long Term Care, Foster Care, Behavioral, Pharmacy, and Dental for 900,000 members across the country.

Kathryn Sullivan, Chief Executive Officer, UnitedHealthcare Employer & Individual Local Markets

Data as a Strategic Asset: How is Our Data Used to Craft and Market Health Plan Products?

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Kathryn Sullivan is Chief Executive Officer, UnitedHealthcare Employer & Individual Local Markets (a division of UnitedHealth Group) with responsibility for $34B revenue and over 13.5 million members across the country.  Kathryn previously served as CEO, Central Region for UnitedHealthcare Employer & Individual.  She served as a member of the inaugural UnitedHealth Group Cultural Leadership Team, comprised of select UnitedHealth Group senior leaders from each of the businesses and key functional areas and is responsible for guiding and implementing the company’s Culture Map to include Vision, Mission, Values and Behaviors. Sullivan reports directly to Jeff Alter, Chief Executive Officer UnitedHealthcare Commercial Business.

Before joining UnitedHealthcare, Sullivan served as senior vice president and chief financial officer, as well as treasurer for Blue Cross Blue Shield Association. Sullivan’s responsibilities included the Finance Division, oversight and compliance of National Employee Benefits Programs with $6 billion assets, implementation of Blue Health Intelligence (BHI) a national data warehouse to serve Blue Cross and Blue Shield Plans nationwide, and the Information Technology Division which provides technology-related programs, solutions, strategic direction and services to both the Association and the system of BCBS Plans.

From 2000 until 2004, Sullivan was President and Chief Executive Officer of Blue Cross and Blue Shield of Louisiana.  Sullivan joined Blue Cross and Blue Shield of Louisiana in 1982.  Her career in Louisiana included executive management experience in nearly every division of the organization, including financial, operations, marketing, managed care and benefits administration. 

Kathryn serves on The Chicago Women’s Network as Secretary–Treasurer and is Chairman of the Membership Committee; she also serves on Lyric Opera Guild Board, YMCA Board, and Council of 100 – Girl Scouts of Greater Chicago & Northwest Indiana Board. Kathryn is a member of the Commercial Club of Chicago and Women Business Leaders of US Health Care.

She earned a master’s in business administration from the Louisiana State University Executive MBA Program, completed CEO Perspectives, a unique program sponsored by Kellogg School of Management and holds certification as a Chartered Life Underwriter (CLU) and Certified Public Accountant (CPA).

Hilary Wandall, Chief Privacy Officer, Merck

Privacy, Ethics & the Need to Know

Hilary Wandall is Chief Privacy Officer of Merck & Co., Inc., a global health care company that operates in more than 140 countries. She has led the Merck Privacy Office and the company's global privacy program since 2004. In this capacity, she has driven the development and global adoption of a values-based privacy program supported by management accountability and quantitative measurement of risk, effectiveness, and continuous improvement. She has broad multi-disciplinary experience in HIV research, genetic and cellular toxicology, internet marketing, corporate law, ethics and compliance, and privacy and data protection. Her career in healthcare spans 20 years, including 19 years at Merck.  

Hilary is actively engaged in a broad range of industry and pan-industry outreach and advocacy efforts to address evolving health information and privacy and data protection policy issues.  She is a member of the Board of Directors of the International Association of Privacy Professionals, the Board of Directors of the International Pharmaceutical Privacy Consortium, for which she recently served as Chair, and the Future of Privacy Forum Advisory Board. She recently served on the OECD Privacy Experts Group responsible for reviewing the 1980 OECD Guidelines on the Protection of Privacy and Transborder Flows of Personal Data. She holds a B.S. in Biology from Moravian College, a J.D. and an M.B.A. from Temple University, and a Master of Bioethics from the University of Pennsylvania. She is admitted to practice in Pennsylvania and New Jersey.  She is a member of the 2005 inaugural class of Certified Information Privacy Professionals, and also holds the CIPP/Europe designation.    

Friday Speakers

Jennifer Cullen, PhD, Chief Scientist, Evolv

Using Data to Secure the Right Human Capital: Debunking Common Myths and Misguided Workforce Practices Using Big Data

Jennifer is an Industrial/Organizational Psychologist focused on workforce research and development as it pertains to the intersection of data, science, and technology. She is focused on ensuring Evolv’s pre-and post-hire tools and product stack remain best-in-class. Jennifer drives and manages the collection of job analysis and validation data, provides guidance on selection tool implementation, and consults on analyses related to assessment validation and scoring. She has presented research papers at several national and international conferences, published research in peer-reviewed scholarly journals, and has taught and guest-lectured courses in industrial/organizational psychology, human motivation, work-family issues, and occupational health and safety. Jennifer is a member of the Society for Industrial & Organizational Psychology and the American Psychological Association. Jennifer received both her Ph.D. and Master’s in Industrial/Organizational Psychology from Portland State University and her BS in Psychology from Virginia Polytechnic Institute & State University.

Doug Leland, Executive Coach

Post-Summit Workshop: Executive Transitions: Equipping Yourself for the Next Step

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Doug Leland is an executive coach, author, and health and wellness guide. He is a Master Certified Coach with the International Coach Federation (ICF) and a certified coach and facilitator of the Retirement Success Profile (RSP). He has devoted the last fifteen years to coaching and guiding healthcare leaders, professionals, and small business owners as they address the challenges of healthcare and retirement. 

Prior to coaching, Doug held numerous healthcare leadership positions, creating products, programs and institutions focused on improving healthcare quality, cost, effectiveness, and outcomes. With more than 20 years’ experience in healthcare, Doug has demonstrated leadership at the executive level, on boards of directors, and in both for-profit and not-for-profit environments. He is a co-founder and founding board member of both URAC, a fast-growing nonprofit healthcare accreditation agency based in Washington, DC, and the Maine Health Management Coalition. Doug is a graduate of the United States Naval Academy and received a Master in Business Administration from Northeastern University’s Executive MBA program. He completed the year-long Leadership Maine program in 1996.

Doug has authored two books, Somewhere Between Here and There – Memoirs for Navigating Life and ‘Alone’ on the Allagash – A Journey of Mind, Body, and Spirit on a Classic American Waterway. He also writes a weekly Monday Message essay which can be accessed on his website.

He is a strong advocate for a reasonable, responsible, and sustainable approach to healthy living. In 2007, he and his wife walked across the United States as part of a nationally-sponsored program promoting health and fitness. When not coaching, he can be found cycling, kayaking, practicing yoga, watercolor painting, walking back-roads, working the land, and enjoying beautiful landscapes.